Market Understanding

Unique markets have unique problems and require unique solutions. Shouldn’t your research firm understand that?

That is why Forward Research specializes on unique markets. We group these into three categories: Life Sciences, Construction and Remodeling, and Active Outdoors.

Life Sciences

Our historical emphasis has been in life sciences.

Forward Ag Research is a specialized group within Forward Research concentrating on livestock, crop chemicals, crop seed, equipment , and related agricultural products.

• Our healthcare group specializes in medical equipment, diabetes treatment, and related areas.
• Children’s development, including toys and health products for preschool aged boys and girls.
• Companion animals is a growing market for food and pharmaceutical products.

Construction and Remodeling

Uncovering strategic insights and building rapport with various contractors and remodelers is the mission of our Construction and Remodeling group.

• We specialize in reaching users of heavy and light equipment, power and hand tools, hardware, paints and other tools of the construction/remodeling trade.
• Our broad HVAC knowledge includes work with unitary and component manufacturers.
• Our work with retail chains and light and moderate to heavy do-it-yourselfers provides valuable consumer insights.

Active Outdoors

The active lifestyle of today’s outdoor enthusiast and lawn and garden professional is the focus of our active outdoor group.

• Camping and outdoor sports such as golf, hunting and fishing, as well as related equipment, gear and clothing are areas of special interest and expertise.
• Our experience in agricultural research provides the background in turf and ornamentals, lawn care and garden products.
• Broad experience in retail distribution and business-to-business distribution.