Children’s Health and Development

By studying today’s children we get a chance to observe the future. Forward Research has helped many companies see their future. We’ve worked extensively in the field of children’s health and development by conducting quantitative and qualitative studies with children and their parents.

Working with children’s health professionals and other related industries, we have primarily focused on products marketed to parents of young children. These product categories include:

Toys
Educational/developmental products
Infant formula and nutritional products
Infant pacifiers
Pediatric pharmaceuticals.

Our experience includes attitudinal, awareness and usage studies and brand positioning studies, as well as more sophisticated research methods and analyses including discrete choice methodology for pricing studies, conjoint or trade-off analysis for new product development, and cluster/factor analysis for needs-based market segmentation.

We have conducted research on specific developmental product categories including:

Battery-powered ride-ons
Exersaucers
Foot-powered ride-ons
Foot-to-floor vehicles
Infant gyms
Juvenile storage, furniture, and play tables
Outdoor climbers
Outdoor playhouses
Sandboxes
Sprinklers
Sporting equipment
Swimming pools
Teeter-totters
Trucks
Wagons
Workshops