Solid Research Designs

It is not sufficient to simply know each research technique. Research professionals need to understand both the market problem and the technique well enough to know what methods are best for each situation.

After meeting with you to understand your needs, problems and market, we find the most appropriate research technique available. Both qualitative and quantitative techniques are considered.

Although many of our projects are entirely unique, a large number also fit into the following categories.

• Product Development
• New Product Concept Testing
• Market Definition
• Market Exploration
• Market Segmentation
• Product Positioning
• Brand equity
• Pricing of new products
• Price elasticity measurement for established products
• Reacting to new competitive products
• Company/Brand Image

When appropriate, advanced research designs are used. Among others, these include:

• Discrete choice analysis
• Conjoint analysis / modeling
• Multivariate techniques, such as clustering, discriminant analysis, regression analysis, multinomial logit analysis, factor analysis, analysis of variance (both univariate and multivariate), and canonical correlation.
• Mapping and scaling methods, including multidimensional scaling, positioning maps, maps of geographical strengths, etc.

Click here for an example of the way we present models using Excel® software and Visual Basic programming.